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The Metric Digital Blog
A Blog on All Things Digital Marketing
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DTC Hot Takes: Television Ads, Online Retail, YouTube Strategy & Inhousing
Our team members are often asked to comment on digital marketing news, trends and product launches in major media outlets like Digiday, AdWeek, WordStream and more, so we wanted to recap several highlights to help you make this year your best ever.
Breaking: Justice Department Comes Out Swinging Against Google With Antitrust Case (+How DTC Brands Should Think About It)
According to The Wall Street Journal, The Justice Department is getting more aggressive in its longtime antitrust probe of Google. Here's our take on the issue and how it affects your brand.
Approaching Customer Acquisition Beyond Facebook Ad Buying: Which New Ad Platforms To Try & Why
If your retail company has been itching to diversify beyond Facebook and Instagram, here’s what you and your marketing team should be thinking about:
How to Test Your Paid Media For Optimal Results, Part 2
In digital marketing, guesses are what you think, but tests are what you know. Here's how you can learn, iterate and optimize your paid campaigns into tremendous revenue drivers for your business.
How We Used Influencer Content To Help Mizzen+Main Garner a 3X ROAS Within Prospecting Efforts
Learn how we helped Mizzen & Main see a 2.3X increase in purchases by adopting an influencer strategy and by targeting ads to Facebook lookalike audiences.
Black Friday/Cyber Monday Facebook Advertising Results: What Ecommerce Brands Learned In 2019
As we look back at Q4 performance across our clients, we also want to take a moment to share performance highlights from the season, along with recommendations on how your brand can optimize in the future.
How to Test Your Paid Media For Optimal Results, Part 1
In this new series, we’re going to be answering key questions about the testing mindset, frameworks for structuring tests and other curiosity driven digital marketing topics.
How Arri Bagah Helps Brands Make Six Figures Figures A Month With SMS Marketing
In this DTC spotlight piece, we sat down with the founder of Conversmart to talk about mobile trends, customer acquisition, omni channel integration, teeth whitening, mattresses, and much more!
DTC Recap: What We Learned In 2019, And How To Win In 2020 (Insert Hindsight Joke Here)
Our team members are often asked to comment on digital marketing news, trends and product launches in major media outlets like Digiday, AdWeek, WordStream and more. Here are the highlights to help you win in 2020!
The Curiosity Chronicles, Issue 02: What's Working In Performance Marketing Right Now
Paid media is our bread and butter, so we’re excited to share the latest and greatest in the areas of social, search (and beyond!) to help your company grow.
Inhousing Roundup: Leading Research, Opinions & Insights On Why Brands Are Taking Ownership Of Digital Marketing
Wherever you sit in relation to this inhousing continuum, we want to be a resource for you. In this post, we want to share several pieces of thought leadership, both our own and those of trusted partners, to help you understand and navigate your own inhousing experience.
How Nik Sharma Thinks About Direct To Consumer Through The Food & Beverage Lens
We had the chance to sit down with Nik recently, chatting about everything from food and beverage to shipping costs to brands winning in the DTC space to how to diversify beyond Facebook and Google.