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The Metric Digital Blog
A Blog on All Things Digital Marketing
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Ramp Up: A Guide for Brand New Brands Investing in Digital Marketing
The first several months of building digital marketing campaigns on Facebook and Google are the most difficult. If your new company is gearing up for launch, I’ve outlined methods for you to gain learnings quickly and achieve your goals.
The Curiosity Chronicles, Issue 01: What's Working In Performance Marketing Right Now
We wanted to give you a chance to be a fly on the wall of our best practices meeting. We’re excited to share the latest and greatest in the areas of social, search (and beyond!) to help your company grow.
How Marketing Agencies Can Overcome Two Unavoidable Business Challenges
Today we wanted to take a step back and address two key challenges that many agencies like ours our facing, and what we’re specifically to doing to overcome them.
Performance Marketing For Fintech Startups, Part 2: Paid Social Strategies & Tactics For Scaling
Facebook is where businesses are seeing much of their conversion success and is where they’re spending the bulk of their marketing dollars. Below we’ll review some best practices from our recent VentureOut speech on driving results across our portfolio of clients.
DTC Brands, Genghis Kahn, and the Mongol Army
Direct to consumer brands didn’t invent anything and the Mongols didn’t invent anything, they just took what existed and made it better and/or were better at using it. Here's what you can learn from that.
Performance Marketing For Fintech, Part 1: Capitalizing On The Evolving Digital Landscape
Read insights from our recent customer acquisition workshop with VentureOut and Tribeca Early Stage Partners and help your fintech company grow!
Metric Digital Launches The Ad Creative Bank, A Tool That Uses Data To Show Which Facebook and Instagram Ads Drive Conversions
Today we launched a new web application that helps direct to consumer brands search a comprehensive database of over 1100 best in class advertising creative examples.
How Caraa Sport Is Winning The Manufacturing Game (+ Ad Creative Examples For Inspiration!)
Whether you’re thinking of launching a retail product, building a new brand, or growing an already established ecommerce company, here's how you can use the power of manufacturing to create products that customers can't live without.
How Direct to Consumer Merchants Can Supercharge Facebook Messenger + Email For Maximum Returns
We had a lively discussion on how to supercharge messenger and email for maximize results during the upcoming holiday season, and I wanted to share a collection of my thoughts on the topics we discussed.
ShipBob Webinar + Your Holiday Planning Email Marketing Questions Answered
Now you can watch our presentation, Maximizing Holiday Revenue With the High-Performing DTC Email Marketing Campaigns along with tons of other great presentations to help your brand prepare for Q4.
Aiming To Save Budget By Producing Your Own Content? Keep These Tips In Mind!
If you’re planning on executing your own ad creative production, either photos, videos or both, here’s the most important thing to remember. Make sure whatever you shoot is usable from a performance marketing perspective. Here's how...
How to Create Unboxing Content That Drives More Retail Purchases, Part 2
In our previous post, we primed your performance marketing brain with strategies and inspiration for unboxing and unpacking ad creative. Now we’re going to dig into the nuts and bolts, along with several examples of top ads.