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The Metric Digital Blog

A Blog on All Things Digital Marketing

How We Used Influencer Content To Help Mizzen+Main Garner a 3X ROAS Within Prospecting Efforts Learn how we helped Mizzen & Main see a 2.3X increase in purchases by adopting an influencer strategy and by targeting ads to Facebook lookalike audiences. How to Test Your Paid Media For Optimal Results, Part 1 In this new series, we’re going to be answering key questions about the testing mindset, frameworks for structuring tests and other curiosity driven digital marketing topics. How Nik Sharma Thinks About Direct To Consumer Through The Food & Beverage Lens We had the chance to sit down with Nik recently, chatting about everything from food and beverage to shipping costs to brands winning in the DTC space to how to diversify beyond Facebook and Google. Performance Marketing For Fintech Startups, Part 2: Paid Social Strategies & Tactics For Scaling Facebook is where businesses are seeing much of their conversion success and is where they’re spending the bulk of their marketing dollars. Below we’ll review some best practices from our recent VentureOut speech on driving results across our portfolio of clients. How Direct to Consumer Merchants Can Supercharge Facebook Messenger + Email For Maximum Returns We had a lively discussion on how to supercharge messenger and email for maximize results during the upcoming holiday season, and I wanted to share a collection of my thoughts on the topics we discussed. How to Structure Your Paid Ad Campaigns and Accounts to Maximize Customer Lifetime Value The most successful companies in ecommerce understand their customer lifetime value. Here are tips and ad examples to help you with structure, targeting and creative for prospecting, remarketing and retention. How to Increase Your In-Store Sales from Online Advertising (And Track It Too!) With physical store locations becoming more attractive to up-and-coming retailers, your brand needs to be equipped with several ways to connect its online marketing efforts to measurable offline results. Here's exactly how to do it. Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips. Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor. What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers) Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business. Facebook Updates Your Brand Should Know About (And How They'll Help You Scale Efficiently) Facebook's latest updates, along with more to come in 2019, will affect your brand's ability to scale efficiently and effectively. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both.